Born and raised in Minneapolis, Minnesota, Alexander Richards earned a degree in Business Administration from Bryant University in Rhode Island before beginning a successful career in advertising and digital marketing. His experience working with major quick-service restaurant, telecom, and automotive accounts—including contributing to a Little Caesars Super Bowl commercial—helped shape his strategic mindset, communication skills, and dedication to exceptional client service.
As a 5th-generation Realtor, real estate is deeply rooted in Alexander’s background and passion. His entrepreneurial spirit, combined with his natural curiosity and ability to connect with people, allows him to build strong relationships and guide clients confidently through every stage of the buying and selling process.
Now based in Baja, Alexander enjoys the unique lifestyle that comes with living between the mountains and the sea. An active sports enthusiast, he loves tennis, basketball, swimming, hiking, snorkeling, and discovering new adventures. He is also passionate about travel, home and interior design, fashion, sustainable tourism, and small businesses.
Driven by honesty, loyalty, perseverance, adaptability, and cultural awareness, Alexander believes in living authentically, trusting your instincts, and pursuing what you love.